It is a brand new world where regular people of all ages can become stars on the internet overnight. But how do young influencers become brand marketers? Is it different for female and male influencers? Kids and teens feel connected and trust YouTubers they follow, but are they aware they are being marketed to? And, how is this type of marketing affecting our kids' self-esteem? Today’s guests include a talent manager for influencers who gives a behind the scenes look at these questions, along with teens who share their personal experiences.
Research References
The State of Influencer Marketing 2020: Benchmark Report by Marketing Hub
Article in Inc. “Women Drive Majority of Consumer Purchasing and It's Time to Meet Their Needs”
Women hold crucial purchasing power. In fact, Women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence.
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