


The latest app to join the social networking roster, TBH (To Be Honest) is meant to share positive vibes. Users anonymously receive and can send superlatives, such as “Best person to get a cup of coffee with?" or "Who is most likely to keep in touch with friends after ten years? "
TBH was the most popular download in the iTunes store in late September 2017. It is only available for iPhones and is only available in a select number of states.
The user, let's call her Julie, downloads the app and gives TBH her grade and school. The app uses that info, along with her contact list, to push out invites to Julie’s friends to see if they will join her TBH friend list.
Julie will get a positive statement, such as “most likely to succeed,” and four names of people in her TBH list from which to choose. Let’s say she chooses, Sally. Later Sally will receive that compliment but will not see it is from Julie. In the same way, Julie will receive compliments from others anonymously.
Ranking people has been around long before social apps, but tech adds a major new dimension. These apps are especially concerning in our current societal trend of heightened individualism and competitiveness.
What is particularly interesting is not the widespread popularity of anonymous apps, but their lack of staying power. For example, my co-producer’s teenage daughter deleted it saying, “It’s the same question answered over and over again. With Instagram and others, you are looking at video and seeing new pictures and content all the time.”
She added that the anonymous feature didn’t work because in her group of friends there was only one boy who was playing, so you knew it was him. I have had other teens tell me the same thing.
Josh Constine writes in TechCrunch about the demise of YikYak and why he thinks anonymous apps don’t have staying power:
“The problem with anonymous apps is that over time they start to feel exhausting. The crude stories, played-out jokes stolen from Reddit and cringe-worthy bullying wear on people. While they might have a few juicy quips of their own to share, blowing off steam can eventually feel pointless. That’s why my Secret and Yik Yak usage dried up.”
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Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

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Our movie made for parents and educators of younger kids
Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast
Register your interest in bringing our new movie to your school or community
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The latest app to join the social networking roster, TBH (To Be Honest) is meant to share positive vibes. Users anonymously receive and can send superlatives, such as “Best person to get a cup of coffee with?" or "Who is most likely to keep in touch with friends after ten years? "
TBH was the most popular download in the iTunes store in late September 2017. It is only available for iPhones and is only available in a select number of states.
The user, let's call her Julie, downloads the app and gives TBH her grade and school. The app uses that info, along with her contact list, to push out invites to Julie’s friends to see if they will join her TBH friend list.
Julie will get a positive statement, such as “most likely to succeed,” and four names of people in her TBH list from which to choose. Let’s say she chooses, Sally. Later Sally will receive that compliment but will not see it is from Julie. In the same way, Julie will receive compliments from others anonymously.
Ranking people has been around long before social apps, but tech adds a major new dimension. These apps are especially concerning in our current societal trend of heightened individualism and competitiveness.
What is particularly interesting is not the widespread popularity of anonymous apps, but their lack of staying power. For example, my co-producer’s teenage daughter deleted it saying, “It’s the same question answered over and over again. With Instagram and others, you are looking at video and seeing new pictures and content all the time.”
She added that the anonymous feature didn’t work because in her group of friends there was only one boy who was playing, so you knew it was him. I have had other teens tell me the same thing.
Josh Constine writes in TechCrunch about the demise of YikYak and why he thinks anonymous apps don’t have staying power:
“The problem with anonymous apps is that over time they start to feel exhausting. The crude stories, played-out jokes stolen from Reddit and cringe-worthy bullying wear on people. While they might have a few juicy quips of their own to share, blowing off steam can eventually feel pointless. That’s why my Secret and Yik Yak usage dried up.”
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The latest app to join the social networking roster, TBH (To Be Honest) is meant to share positive vibes. Users anonymously receive and can send superlatives, such as “Best person to get a cup of coffee with?" or "Who is most likely to keep in touch with friends after ten years? "
TBH was the most popular download in the iTunes store in late September 2017. It is only available for iPhones and is only available in a select number of states.
The user, let's call her Julie, downloads the app and gives TBH her grade and school. The app uses that info, along with her contact list, to push out invites to Julie’s friends to see if they will join her TBH friend list.
Julie will get a positive statement, such as “most likely to succeed,” and four names of people in her TBH list from which to choose. Let’s say she chooses, Sally. Later Sally will receive that compliment but will not see it is from Julie. In the same way, Julie will receive compliments from others anonymously.
Ranking people has been around long before social apps, but tech adds a major new dimension. These apps are especially concerning in our current societal trend of heightened individualism and competitiveness.
What is particularly interesting is not the widespread popularity of anonymous apps, but their lack of staying power. For example, my co-producer’s teenage daughter deleted it saying, “It’s the same question answered over and over again. With Instagram and others, you are looking at video and seeing new pictures and content all the time.”
She added that the anonymous feature didn’t work because in her group of friends there was only one boy who was playing, so you knew it was him. I have had other teens tell me the same thing.
Josh Constine writes in TechCrunch about the demise of YikYak and why he thinks anonymous apps don’t have staying power:
“The problem with anonymous apps is that over time they start to feel exhausting. The crude stories, played-out jokes stolen from Reddit and cringe-worthy bullying wear on people. While they might have a few juicy quips of their own to share, blowing off steam can eventually feel pointless. That’s why my Secret and Yik Yak usage dried up.”

The first of more than a thousand school district lawsuits against TikTok, Snapchat, Meta, and YouTube has settled, with a small Kentucky district awarded $27 million. Discovery records made public showed the companies designed to reach kids during the school day, from in-class alerts to keeping notifications on against safety teams' advice, while research finds students spend about 1.5 hours of a 6.5-hour school day on their phones.
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The first of 1,200+ school district lawsuits against social media companies just settled, with Meta, YouTube, Snap, and TikTok all paying out rather than face a jury. Meta points to its Teen Accounts feature as proof of safety, but a study by former Meta safety lead Arturo Bejar found only 8 of 47 advertised features actually work as described.
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Teen psychologist Lisa Damour breaks down three manipulative tactics online games and apps use to push kids into spending: algorithms that time pitches to when kids are tired or bored, scarcity tactics like countdown timers that trigger impulse buys, and in-app currencies (gems, coins, tokens) designed to disguise real dollar costs. Research shows teens resist these tactics better once they understand them.
READ MORE >for more like this, DR. DELANEY RUSTON'S NEW BOOK, PARENTING IN THE SCREEN AGE, IS THE DEFINITIVE GUIDE FOR TODAY’S PARENTS. WITH INSIGHTS ON SCREEN TIME FROM RESEARCHERS, INPUT FROM KIDS & TEENS, THIS BOOK IS PACKED WITH SOLUTIONS FOR HOW TO START AND SUSTAIN PRODUCTIVE FAMILY TALKS ABOUT TECHNOLOGY AND IT’S IMPACT ON OUR MENTAL WELLBEING.
