Social Media

Dissecting Insta's New Teen Accounts

Delaney Ruston, MD
September 24, 2024

A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months. 

I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.

While I’m glad to see these changes, they’re late and not the full answer.

Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:

  1. Who can contact teens 
  2. What content they see
  3. How much time they spend on Instagram

So, let's go over the changes:

 

CONTACT

The biggest change is that teens will default to private accounts. Teens between 13 and 16 will need parents to give them permission to change their accounts to public.

To get permission, teens must set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

Another significant change is that only people the teen follows or is connected can message that teen. This is a much-needed change.

Get insights into who their teens are chatting with: While parents can’t read their teen’s messages, now they will be able to see who their teen has messaged in the past seven days.

Fortunately, the company is saying that they will make it easier for people/ parents to report issues on the site, such as harassment, and that they will respond faster. I really hope this improves because trying to get these platforms to respond to their concerns is a major issue that parents face.

 

CONTENT

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Regarding parent involvement in content teens see, a new feature allows parents to see what kids are searching for. This is via a new “interest” feature the Teen account has. 

See topics your teen is looking at: Parents can view the age-appropriate topics their teen has chosen to see content from based on their interests.

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TIME

And then there are things around time management, such as teens getting reminders to leave the app after 60 minutes of being on it.

Sleep mode now halts all notifications from 10 pm to 7 am.

Set total daily time limits for teens’ Instagram usage: Parents can decide how much time their teen can spend on Instagram each day. Once a teen hits that limit, they’ll no longer be able to access the app. 

Block teens from using Instagram for specific time periods: Parents can choose to block their teens from using Instagram at night or specific time periods with one easy button.

 

MULTIPLE ACCOUNTS

Insta says there are new ways to check whether teens are opening new accounts and ways to prevent that. Interestingly, they plan to get a teen’s ID to verify age, and since some teens do not have IDs, they will use a video tool, i.e., look at the person to know that they do not have another Insta account. I must confess, I am not entirely sure how this will all work. Insta also mentions that requiring parents’ permission to open an account will play into this. 

 

YOUTH UNDER 13

A 1998 law states that teens under 13 should not use social media, given that private information about users on the platform is gathered. However, it is well known that youth under 13 have used false birthdates to access the platform.

Insta is working on systems for the future that can get ideas if a holder of an account is younger than 13 to shut down their account then, 

MY CONCERN

I should be more excited about Instagram’s “Teen Accounts” announcement, but the truth is I am frustrated. We, the millions of parents, work so hard to raise healthy kids in the face of this tech avalanche. Instagram’s changes still put a lot of burden on us. 

I’m also concerned about the lack of transparency and oversight over these companies. Researchers, government agencies, and civil society organizations have very limited access to see what's really happening inside the company. Frances Haugen, the Meta whistleblower, has stressed the need for transparency so we can identify and fix the issues.

Thankfully, the Kids Online Safety Act (KOSA) passed in the Senate and is heading for a House vote. COPPA 2.0 is also moving forward. Fingers crossed for more progress.

Questions to get the conversation going with your group or family:

  1. What do we think about these changes?
  2. What are your thoughts on the idea that parents bear most of the responsibility for managing tech use rather than tech companies implementing stronger safeguards?
  3. Do you think Instagram’s new Teen Account features (like time management tools or privacy protections) are enough to make a real difference, or are they just surface-level fixes?
  4. What changes or additional features would better help kids balance tech use with other aspects of life, like after-school activities or sleep?

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Social Media

Dissecting Insta's New Teen Accounts

Delaney Ruston, MD
September 24, 2024

A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months. 

I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.

While I’m glad to see these changes, they’re late and not the full answer.

Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:

  1. Who can contact teens 
  2. What content they see
  3. How much time they spend on Instagram

So, let's go over the changes:

 

CONTACT

The biggest change is that teens will default to private accounts. Teens between 13 and 16 will need parents to give them permission to change their accounts to public.

To get permission, teens must set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

Another significant change is that only people the teen follows or is connected can message that teen. This is a much-needed change.

Get insights into who their teens are chatting with: While parents can’t read their teen’s messages, now they will be able to see who their teen has messaged in the past seven days.

Fortunately, the company is saying that they will make it easier for people/ parents to report issues on the site, such as harassment, and that they will respond faster. I really hope this improves because trying to get these platforms to respond to their concerns is a major issue that parents face.

 

CONTENT

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Regarding parent involvement in content teens see, a new feature allows parents to see what kids are searching for. This is via a new “interest” feature the Teen account has. 

See topics your teen is looking at: Parents can view the age-appropriate topics their teen has chosen to see content from based on their interests.

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