Social Media

Dissecting Insta's New Teen Accounts

a school gathering to watch screenagers
September 24, 2024
5
min read
Delaney Ruston, MD
a school gathering to watch screenagers

In Summary

A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months. 

I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.

While I’m glad to see these changes, they’re late and not the full answer.

Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:

  1. Who can contact teens 
  2. What content they see
  3. How much time they spend on Instagram

So, let's go over the changes:

 

CONTACT

The biggest change is that teens will default to private accounts. Teens between 13 and 16 will need parents to give them permission to change their accounts to public.

To get permission, teens must set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

Another significant change is that only people the teen follows or is connected can message that teen. This is a much-needed change.

Get insights into who their teens are chatting with: While parents can’t read their teen’s messages, now they will be able to see who their teen has messaged in the past seven days.

Fortunately, the company is saying that they will make it easier for people/ parents to report issues on the site, such as harassment, and that they will respond faster. I really hope this improves because trying to get these platforms to respond to their concerns is a major issue that parents face.

 

CONTENT

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Regarding parent involvement in content teens see, a new feature allows parents to see what kids are searching for. This is via a new “interest” feature the Teen account has. 

See topics your teen is looking at: Parents can view the age-appropriate topics their teen has chosen to see content from based on their interests.

continues below
Share
Facebook logo.Rightward curved arrow symbol for sharing or forwarding.
host a screening

Learn more about showing our movies in your school or community!

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Learn more about our Screen-Free Sleep campaign at the website!

Screenagers elementary edition

Our movie made for parents and educators of younger kids

host a screening

Learn more about showing our movies in your school or community!

TIME

And then there are things around time management, such as teens getting reminders to leave the app after 60 minutes of being on it.

Sleep mode now halts all notifications from 10 pm to 7 am.

Set total daily time limits for teens’ Instagram usage: Parents can decide how much time their teen can spend on Instagram each day. Once a teen hits that limit, they’ll no longer be able to access the app. 

Block teens from using Instagram for specific time periods: Parents can choose to block their teens from using Instagram at night or specific time periods with one easy button.

 

MULTIPLE ACCOUNTS

Insta says there are new ways to check whether teens are opening new accounts and ways to prevent that. Interestingly, they plan to get a teen’s ID to verify age, and since some teens do not have IDs, they will use a video tool, i.e., look at the person to know that they do not have another Insta account. I must confess, I am not entirely sure how this will all work. Insta also mentions that requiring parents’ permission to open an account will play into this. 

 

YOUTH UNDER 13

A 1998 law states that teens under 13 should not use social media, given that private information about users on the platform is gathered. However, it is well known that youth under 13 have used false birthdates to access the platform.

Insta is working on systems for the future that can get ideas if a holder of an account is younger than 13 to shut down their account then, 

MY CONCERN

I should be more excited about Instagram’s “Teen Accounts” announcement, but the truth is I am frustrated. We, the millions of parents, work so hard to raise healthy kids in the face of this tech avalanche. Instagram’s changes still put a lot of burden on us. 

I’m also concerned about the lack of transparency and oversight over these companies. Researchers, government agencies, and civil society organizations have very limited access to see what's really happening inside the company. Frances Haugen, the Meta whistleblower, has stressed the need for transparency so we can identify and fix the issues.

Thankfully, the Kids Online Safety Act (KOSA) passed in the Senate and is heading for a House vote. COPPA 2.0 is also moving forward. Fingers crossed for more progress.

Questions to get the conversation going with your group or family:

  1. What do we think about these changes?
  2. What are your thoughts on the idea that parents bear most of the responsibility for managing tech use rather than tech companies implementing stronger safeguards?
  3. Do you think Instagram’s new Teen Account features (like time management tools or privacy protections) are enough to make a real difference, or are they just surface-level fixes?
  4. What changes or additional features would better help kids balance tech use with other aspects of life, like after-school activities or sleep?

host a screening

Learn more about showing our movies in your school or community!

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Learn more about our Screen-Free Sleep campaign at the website!

Screenagers elementary edition

Our movie made for parents and educators of younger kids

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

This week on YouTube

Be sure to subscribe to our YouTube Channel! With new ones added regularly, you'll find over 100 videos covering parenting advice, guidance, podcasts, movie clips and more. Here's our latest!

Get our latest posts and practical advice in your inbox, weekly.

You have subscribed to our emails. Thank you!
Oops! Something went wrong while submitting the form.

We respect your privacy.

More Like This

Social Media

Dissecting Insta's New Teen Accounts

Delaney Ruston, MD
Lisa Tabb smiling to camera (Screenagers Producer)
Lisa Tabb
September 24, 2024

As we’re about to celebrate 10 years of Screenagers, we want to hear what’s been most helpful and what you’d like to see next.

Please click here to share your thoughts with us in our community survey. It only takes 5–10 minutes, and everyone who completes it will be entered to win one of five $50 Amazon vouchers.

A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months. 

I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.

While I’m glad to see these changes, they’re late and not the full answer.

Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:

  1. Who can contact teens 
  2. What content they see
  3. How much time they spend on Instagram

So, let's go over the changes:

 

CONTACT

The biggest change is that teens will default to private accounts. Teens between 13 and 16 will need parents to give them permission to change their accounts to public.

To get permission, teens must set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

Another significant change is that only people the teen follows or is connected can message that teen. This is a much-needed change.

Get insights into who their teens are chatting with: While parents can’t read their teen’s messages, now they will be able to see who their teen has messaged in the past seven days.

Fortunately, the company is saying that they will make it easier for people/ parents to report issues on the site, such as harassment, and that they will respond faster. I really hope this improves because trying to get these platforms to respond to their concerns is a major issue that parents face.

 

CONTENT

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Regarding parent involvement in content teens see, a new feature allows parents to see what kids are searching for. This is via a new “interest” feature the Teen account has. 

See topics your teen is looking at: Parents can view the age-appropriate topics their teen has chosen to see content from based on their interests.

Join
443
others who have made the pledge!
Thank you for making the pledge!
Please try again
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Order Here
Find A screening Button

Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Parenting In The Screen Age Book Cover

Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
The Screenagers Project title in bold white text on a dark blue background with teal underline and partially visible screenshots of a website behind.

Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
Screenagers Under The Influence Banner

Our New Movie - Learn more about the third movie in the Screenagers Trilogy

Learn More
YouTube play button icon next to the text 'SCREENAGERS YOUTUBE' on a dark blue background with images of web pages around the edges.

The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More

TIME

And then there are things around time management, such as teens getting reminders to leave the app after 60 minutes of being on it.

Sleep mode now halts all notifications from 10 pm to 7 am.

Set total daily time limits for teens’ Instagram usage: Parents can decide how much time their teen can spend on Instagram each day. Once a teen hits that limit, they’ll no longer be able to access the app. 

Block teens from using Instagram for specific time periods: Parents can choose to block their teens from using Instagram at night or specific time periods with one easy button.

 

MULTIPLE ACCOUNTS

Insta says there are new ways to check whether teens are opening new accounts and ways to prevent that. Interestingly, they plan to get a teen’s ID to verify age, and since some teens do not have IDs, they will use a video tool, i.e., look at the person to know that they do not have another Insta account. I must confess, I am not entirely sure how this will all work. Insta also mentions that requiring parents’ permission to open an account will play into this. 

 

YOUTH UNDER 13

A 1998 law states that teens under 13 should not use social media, given that private information about users on the platform is gathered. However, it is well known that youth under 13 have used false birthdates to access the platform.

Insta is working on systems for the future that can get ideas if a holder of an account is younger than 13 to shut down their account then, 

MY CONCERN

I should be more excited about Instagram’s “Teen Accounts” announcement, but the truth is I am frustrated. We, the millions of parents, work so hard to raise healthy kids in the face of this tech avalanche. Instagram’s changes still put a lot of burden on us. 

I’m also concerned about the lack of transparency and oversight over these companies. Researchers, government agencies, and civil society organizations have very limited access to see what's really happening inside the company. Frances Haugen, the Meta whistleblower, has stressed the need for transparency so we can identify and fix the issues.

Thankfully, the Kids Online Safety Act (KOSA) passed in the Senate and is heading for a House vote. COPPA 2.0 is also moving forward. Fingers crossed for more progress.

Questions to get the conversation going with your group or family:

  1. What do we think about these changes?
  2. What are your thoughts on the idea that parents bear most of the responsibility for managing tech use rather than tech companies implementing stronger safeguards?
  3. Do you think Instagram’s new Teen Account features (like time management tools or privacy protections) are enough to make a real difference, or are they just surface-level fixes?
  4. What changes or additional features would better help kids balance tech use with other aspects of life, like after-school activities or sleep?

Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Find A screening Button

Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Parenting In The Screen Age Book Cover

Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
The Screenagers Project title in bold white text on a dark blue background with teal underline and partially visible screenshots of a website behind.

Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
Screenagers Under The Influence Banner

Our New Movie - Learn more about the third movie in the Screenagers Trilogy

Learn More
YouTube play button icon next to the text 'SCREENAGERS YOUTUBE' on a dark blue background with images of web pages around the edges.

The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More

This week on YouTube

Be sure to subscribe to our YouTube Channel! With new ones added regularly, you'll find over 100 videos covering parenting advice, guidance, podcasts, movie clips and more. Here's our latest!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We respect your privacy.

Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Order Here
Find A screening Button

Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Parenting In The Screen Age Book Cover

Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
The Screenagers Project title in bold white text on a dark blue background with teal underline and partially visible screenshots of a website behind.

Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
Screenagers Under The Influence Banner

Learn more about the third movie in the Screenagers movie series

Learn More
YouTube play button icon next to the text 'SCREENAGERS YOUTUBE' on a dark blue background with images of web pages around the edges.

The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More
Six children standing outdoors using tablets and smartphones, with text overlay 'SCREEN AGERS ELEMENTARY SCHOOL AGE EDITION'.

Screenagers: Elementary School Age Edition - Learn more about our latest movie.

Learn More
Child sleeping peacefully in bed under a gray blanket with text saying 'Screen-Free Sleep' and cartoon purple Z's.

Learn more about the Screen-Free Sleep campaign at the website!

Visit Website
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Find A screening Button

Find a Screening - Find a screening of our movies in your local community

Learn More
Smiling woman with long blonde hair wearing a dark teal sweater, next to text: The Screenagers Podcast with Delaney Ruston, MD.

Screenagers Podcast - Join Screenagers filmmaker Delaney Ruston MD for the latest Podcast

Learn More
Book page button

Available now - Parenting in the Screen Age, from Screenagers filmmaker Delaney Ruston MD

Learn More
Host a Screening Button

Community Screenings - Learn more about hosting your own Screenagers community screening event!

Learn More
Parenting In The Screen Age Book Cover

Free Book Preview - Download a free preview of "Parenting In The Screen Age" by Delaney Ruston, MD

Learn More
The Screenagers Project title in bold white text on a dark blue background with teal underline and partially visible screenshots of a website behind.

Join Today - Members can screen and view our movies year-round, access new lesson plans, resources and much more!

Learn More
Screenagers Under The Influence Banner

Screenagers Under The Influence - Learn more about this movie and watch the trailer.

Learn More
YouTube play button icon next to the text 'SCREENAGERS YOUTUBE' on a dark blue background with images of web pages around the edges.

The Screenagers YouTube Channel - Subscribe for new videos and content from our team weekly!

Learn More
Six children standing outdoors using tablets and smartphones, with text overlay 'SCREEN AGERS ELEMENTARY SCHOOL AGE EDITION'.

Screenagers: Elementary School Age Edition - Learn more about our latest movie.

Learn More
Child sleeping peacefully in bed under a gray blanket with text saying 'Screen-Free Sleep' and cartoon purple Z's.

Learn more about the Screen-Free Sleep campaign at the website!

Visit Website
Social Media

Dissecting Insta's New Teen Accounts

Delaney Ruston, MD
September 24, 2024

A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months. 

I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.

While I’m glad to see these changes, they’re late and not the full answer.

Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:

  1. Who can contact teens 
  2. What content they see
  3. How much time they spend on Instagram

So, let's go over the changes:

 

CONTACT

The biggest change is that teens will default to private accounts. Teens between 13 and 16 will need parents to give them permission to change their accounts to public.

To get permission, teens must set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

Another significant change is that only people the teen follows or is connected can message that teen. This is a much-needed change.

Get insights into who their teens are chatting with: While parents can’t read their teen’s messages, now they will be able to see who their teen has messaged in the past seven days.

Fortunately, the company is saying that they will make it easier for people/ parents to report issues on the site, such as harassment, and that they will respond faster. I really hope this improves because trying to get these platforms to respond to their concerns is a major issue that parents face.

 

CONTENT

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Regarding parent involvement in content teens see, a new feature allows parents to see what kids are searching for. This is via a new “interest” feature the Teen account has. 

See topics your teen is looking at: Parents can view the age-appropriate topics their teen has chosen to see content from based on their interests.

More Like This

Australia’s Social Media Ban for Kids Explained
December 2, 2025
Social Media

Australia’s Social Media Ban for Kids Explained

It feels like we’re finally hitting a tipping point. The harms from social media in young people’s lives have been building for far too long, and bold solutions can’t wait any longer. That’s why what just happened in Australia is extremely exciting. Their new nationwide move marks one of the biggest attempts yet to protect kids online. And as we released a new podcast episode yesterday featuring a mother who lost her 14-year-old son after a tragic connection made through social media, I couldn’t help but think: this is exactly the kind of real-world action families have been desperate for. In today’s blog, I share five key things to understand about what Australia is doing because it’s big, it’s controversial, and it might just spark global change.

READ MORE >
Helping Our Kids Starts With Our Own Phone Habits
October 21, 2025
Social Media

Helping Our Kids Starts With Our Own Phone Habits

I hear from so many parents who feel conflicted about their own phone habits when it comes to modeling healthy use for their kids. They’ll say, “I tell my kids to get off their screens, but then I’m on mine all the time.” Today I introduce two moms who are taking on my One Small Change Challenge and share how you can try it too.

READ MORE >
How Social Media Warps Teens’ Ideas of “Healthy”
July 22, 2025
Social Media

How Social Media Warps Teens’ Ideas of “Healthy”

This week’s blog explores how influencers and social media promoting so-called “Healthy” ideals — from food rules to fitness fads — can quietly lead young people toward disordered eating. Featuring insights from Dr. Jennifer Gaudiani, a leading expert on eating disorders, we unpack how to spot harmful messages and start honest conversations with kids about wellness, body image, and what “healthy” really means.

READ MORE >

parenting in the screen age

for more like this, DR. DELANEY RUSTON'S NEW BOOK, PARENTING IN THE SCREEN AGE, IS THE DEFINITIVE GUIDE FOR TODAY’S PARENTS. WITH INSIGHTS ON SCREEN TIME FROM RESEARCHERS, INPUT FROM KIDS & TEENS, THIS BOOK IS PACKED WITH SOLUTIONS FOR HOW TO START AND SUSTAIN PRODUCTIVE FAMILY TALKS ABOUT TECHNOLOGY AND IT’S IMPACT ON OUR MENTAL WELLBEING.  

ORDER HERE
Parenting in the Screen Age book cover