Social Media

How Social Media Companies Targeted Kids During the School Day

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June 9, 2026
5
min read
Delaney Ruston, MD
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In Summary

The first of more than a thousand school district lawsuits against TikTok, Snapchat, Meta, and YouTube has settled, with a small Kentucky district awarded $27 million. Discovery records made public showed the companies designed to reach kids during the school day, from in-class alerts to keeping notifications on against safety teams' advice, while research finds students spend about 1.5 hours of a 6.5-hour school day on their phones.

You may have heard that the first of more than a thousand school district lawsuits has just been settled. The settlement took place in Kentucky, where a very small school district was awarded $27 million. The four major defendants, YouTube, Snapchat, Meta, and TikTok, have all reached settlements.

Today, I write about some of the egregious revelations coming from the lawsuit discovery. It is upsetting. I am not surprised to be receiving emails from parents who feel “rage” at the companies as they learn what is coming out. 

Why we learned new things from the settlement

In many legal settlements, the public never sees what is uncovered during discovery. Discovery involves reviewing internal emails, company records, and deposition testimony, including interviews with employees, executives, and other key figures.

However, these settlements are different. Because the case involves a public school district, much of what was uncovered during discovery has been made available to the public.

The school districts argue that these design choices made it harder for teachers to keep students focused. As Previn Warren, one of the lead attorneys for the schools, puts it, the platforms are “constantly tempting” students with “endless, infinite, varied entertainment” that competes directly with classroom learning.

Some of the revelations 

TikTok: According to reporting in The New York Times, internal company documents cited in the school district lawsuits state that TikTok leadership chose not to turn off push notifications during school hours, despite long-standing recommendations from its safety teams. 

I hate hearing that safety teams are ignored! And don’t get me started on the fact that the size of safety teams at all these companies has been drastically cut over the years. Argh, NOT expanded BUT cut. 

Meanwhile, TikTok gave the National PTA millions of dollars to host school events on online safety. It has also been found that there was some sort of contingent funding tied to giving positive comments to journalists about TikTok.

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Snapchat: Snapchat sent phone alerts to teens DURING school, asking them to share what was going on in their classes. Can you believe it?!

Snapchat materials described classroom phone use as “under the desk” time, which is sadly so true. I can’t tell you how many students over the years have told me about all the students secretly using their phones under their desks. 

Meta paid “teen ambassadors” to promote Instagram and hand out swag to their friends at school.

Google’s YouTube. Internal documents show that its own education team told higher-ups that the algorithm frequently fed students videos unrelated to what they were working on in school.

Google has been wooing schools since the beginning. In 2013, I experienced that firsthand when Google came to my kid’s school and did a dog-and-pony show. 

These examples, such as this one, are based on evidence provided by plaintiffs in the case. 

The data about the amount of  time students are on phones at schools

Lauren Hale, a leader in sleep research and public health who was featured in Screenagers Elementary School Age Edition, has been studying phone use in schools. Last year, she reported findings from a study she conducted with her team, in which they recruited teens aged 13–18 to install a monitoring app on their phones to track real-world smartphone use during school hours.

They found that adolescents spent about 1.5 hours of a 6.5-hour school day on their phones, nearly a quarter of the school day! And of course, much of that time was spent on social media use.

Change is happening

The good news is that all the people working to have Away For The Day phone policies in schools are making a difference. School after school are adopting such policies. We are making progress, but there is still much to be done.

Having regulations on social media companies is greatly needed to prevent the sort of things we are uncovering over all these years. So much harm and still no regulations. But I believe in our collective will and the science that supports us, to make the regulations happen.

Questions to get the conversation with youth in your life

  1. What do you think about the revelations about TikTok?
  2. About Snapchat?
  3. About Meta?
  4. About YouTube?

host a screening

Learn more about showing our movies in your school or community!

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Learn more about our Screen-Free Sleep campaign at the website!

Screenagers elementary edition

Our movie made for parents and educators of younger kids

Podcast

Join Screenagers filmmaker Delaney Ruston MD for our latest Podcast

Screenagers:
Generation AI

Register your interest in bringing our new movie to your school or community

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Social Media

How Social Media Companies Targeted Kids During the School Day

Delaney Ruston, MD
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Lisa Tabb
June 9, 2026

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You may have heard that the first of more than a thousand school district lawsuits has just been settled. The settlement took place in Kentucky, where a very small school district was awarded $27 million. The four major defendants, YouTube, Snapchat, Meta, and TikTok, have all reached settlements.

Today, I write about some of the egregious revelations coming from the lawsuit discovery. It is upsetting. I am not surprised to be receiving emails from parents who feel “rage” at the companies as they learn what is coming out. 

Why we learned new things from the settlement

In many legal settlements, the public never sees what is uncovered during discovery. Discovery involves reviewing internal emails, company records, and deposition testimony, including interviews with employees, executives, and other key figures.

However, these settlements are different. Because the case involves a public school district, much of what was uncovered during discovery has been made available to the public.

The school districts argue that these design choices made it harder for teachers to keep students focused. As Previn Warren, one of the lead attorneys for the schools, puts it, the platforms are “constantly tempting” students with “endless, infinite, varied entertainment” that competes directly with classroom learning.

Some of the revelations 

TikTok: According to reporting in The New York Times, internal company documents cited in the school district lawsuits state that TikTok leadership chose not to turn off push notifications during school hours, despite long-standing recommendations from its safety teams. 

I hate hearing that safety teams are ignored! And don’t get me started on the fact that the size of safety teams at all these companies has been drastically cut over the years. Argh, NOT expanded BUT cut. 

Meanwhile, TikTok gave the National PTA millions of dollars to host school events on online safety. It has also been found that there was some sort of contingent funding tied to giving positive comments to journalists about TikTok.

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Snapchat: Snapchat sent phone alerts to teens DURING school, asking them to share what was going on in their classes. Can you believe it?!

Snapchat materials described classroom phone use as “under the desk” time, which is sadly so true. I can’t tell you how many students over the years have told me about all the students secretly using their phones under their desks. 

Meta paid “teen ambassadors” to promote Instagram and hand out swag to their friends at school.

Google’s YouTube. Internal documents show that its own education team told higher-ups that the algorithm frequently fed students videos unrelated to what they were working on in school.

Google has been wooing schools since the beginning. In 2013, I experienced that firsthand when Google came to my kid’s school and did a dog-and-pony show. 

These examples, such as this one, are based on evidence provided by plaintiffs in the case. 

The data about the amount of  time students are on phones at schools

Lauren Hale, a leader in sleep research and public health who was featured in Screenagers Elementary School Age Edition, has been studying phone use in schools. Last year, she reported findings from a study she conducted with her team, in which they recruited teens aged 13–18 to install a monitoring app on their phones to track real-world smartphone use during school hours.

They found that adolescents spent about 1.5 hours of a 6.5-hour school day on their phones, nearly a quarter of the school day! And of course, much of that time was spent on social media use.

Change is happening

The good news is that all the people working to have Away For The Day phone policies in schools are making a difference. School after school are adopting such policies. We are making progress, but there is still much to be done.

Having regulations on social media companies is greatly needed to prevent the sort of things we are uncovering over all these years. So much harm and still no regulations. But I believe in our collective will and the science that supports us, to make the regulations happen.

Questions to get the conversation with youth in your life

  1. What do you think about the revelations about TikTok?
  2. About Snapchat?
  3. About Meta?
  4. About YouTube?

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Social Media

How Social Media Companies Targeted Kids During the School Day

Delaney Ruston, MD
June 9, 2026

You may have heard that the first of more than a thousand school district lawsuits has just been settled. The settlement took place in Kentucky, where a very small school district was awarded $27 million. The four major defendants, YouTube, Snapchat, Meta, and TikTok, have all reached settlements.

Today, I write about some of the egregious revelations coming from the lawsuit discovery. It is upsetting. I am not surprised to be receiving emails from parents who feel “rage” at the companies as they learn what is coming out. 

Why we learned new things from the settlement

In many legal settlements, the public never sees what is uncovered during discovery. Discovery involves reviewing internal emails, company records, and deposition testimony, including interviews with employees, executives, and other key figures.

However, these settlements are different. Because the case involves a public school district, much of what was uncovered during discovery has been made available to the public.

The school districts argue that these design choices made it harder for teachers to keep students focused. As Previn Warren, one of the lead attorneys for the schools, puts it, the platforms are “constantly tempting” students with “endless, infinite, varied entertainment” that competes directly with classroom learning.

Some of the revelations 

TikTok: According to reporting in The New York Times, internal company documents cited in the school district lawsuits state that TikTok leadership chose not to turn off push notifications during school hours, despite long-standing recommendations from its safety teams. 

I hate hearing that safety teams are ignored! And don’t get me started on the fact that the size of safety teams at all these companies has been drastically cut over the years. Argh, NOT expanded BUT cut. 

Meanwhile, TikTok gave the National PTA millions of dollars to host school events on online safety. It has also been found that there was some sort of contingent funding tied to giving positive comments to journalists about TikTok.

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